USTKITCHENBATH.COM
UST Kitchen & Bath is a Dallas / DFW kitchen and bathroom remodeling company. The project started as a website redesign, but the opportunity became much bigger: create a customer-facing conversion experience and an internal workspace that helps the business capture, review, and manage leads without losing them in manual follow-up.
Product & UI Design, Website Design & Development, Custom CRM
2026
Home Improvement
Challenge
Create a clear, conversion-focused remodeling experience that helps homeowners understand services and request a free estimate.
Replace manual lead follow-ups and fragmented customer information with one centralized workflow.
Give the business owner an easier way to manage services, projects, website information, and leads without relying on a developer for every update.
Design the website and internal workspace as one connected product experience rather than two separate systems.
Results
Delivered a conversion-focused website connected directly to the lead-management workflow.
Built a custom CRM experience centralizing leads, project information, attribution, statuses, filters, and performance insights.
Created a client-editable workspace for managing services, projects, business information, and website content.
Reduced manual workflow complexity and made lead follow-up easier and more visible for the owner and sales team.
Created a reusable website + CRM system that can be adapted for similar service businesses.
From Website to Business System
🔹 Step 1 — Discovery & Business Flow
Reviewed the remodeling services, existing content, lead sources, and sales workflow.
Mapped the journey from website visitor → estimate request → lead qualification → follow-up.
Identified the main problems: lost leads, manual follow-ups, and fragmented website data.
Defined the project goals: clarity, conversion, centralized management, and easier follow-up.
🔹 Step 2 — Website UX & Conversion Design
Structured the website around the main remodeling services and customer questions.
Designed a clear path toward the primary CTA: Request a Free Estimate.
Simplified service presentation to help homeowners understand scope, pricing expectations, and next steps.
Created responsive interfaces focused on trust, readability, and conversion.
🔹 Step 3 — CRM & Internal Product Design
Designed a custom internal workspace for the owner and sales team.
Centralized leads, statuses, attribution data, projects, services, and website information.
Designed dashboard views for lead activity, pipeline visibility, statistics, and website performance.
Used familiar CRM patterns and iterated on the interface to keep daily tasks simple.
🔹 Step 4 — Website + CRM Implementation
Connected the website estimate form directly to the CRM lead flow.
Built editable systems for services, projects, website information, blog content, and branding.
Created reusable structures so the business could update content without rebuilding pages.
Connected the public website and internal workspace into one consistent system.
🔹 Step 5 — Testing, Handover & Iteration
Tested the website and internal workspace across different screens and workflows.
Verified form submissions, lead creation, content editing, filtering, and dashboard behavior.
Refined the CRM interface based on practical usage and business needs.
