Elevante — E-Commerce Cosmétiques Haut de Gamme

Elevante, a premium cosmetics retailer, needed a modern e-commerce platform to showcase international beauty brands and deliver a seamless shopping experience to customers in Algeria.
The challenge was to build a site that combined elegance, trust, and usability while handling a large product catalog and appealing to a high-end clientele.

Services

Services

UI/UX, Website Creation, Branding

Year

Year

2024

Industry

Industry

E-commerce

Challenge

  • Build a luxury online presence that reflects premium cosmetics.

  • Organize a large product catalog (350+ products) into clear categories.

  • Create powerful filtering options (by brand, price, and product type).

  • Establish customer trust in a market where online beauty shopping is still growing.

Results

🔹 Conception & Développement E-Commerce

  • Site WooCommerce sur mesure avec catégorisation claire (Soins, Maquillage, Parfums, etc.).

  • Moteur de recherche avancé + filtres (prix, marque, catégorie).

  • Page produit optimisée : visuels HD, prix clair, bouton d’achat rapide.

  • Intégration d’un FAQ dynamique pour rassurer les clients.

  • Mise en place d’un blog avec articles et conseils beauté pour renforcer le SEO et la crédibilité.

🔹 Expérience Utilisateur & Identité Visuelle

  • Design élégant et épuré avec dégradés pastel (rose, bleu, violet) rappelant l’univers cosmétique.

  • Interface responsive pour une expérience fluide sur mobile et desktop.

  • Témoignages clients mis en avant pour construire la confiance.

  • Intégration d’un système de promotions et packs personnalisés.

Process

🔹 Step 1 — Discovery & Research

  • Studied user behavior in Algerian e-commerce and cosmetics retail.

  • Benchmarked international beauty e-commerce sites to align with global standards.

  • Defined core objectives: premium positioning, trust-building, and intuitive navigation.

🔹 Step 2 — UX/UI Design

  • Created wireframes for homepage, shop, and product detail pages.

  • Developed a visual identity using pastel gradients (pink, blue, purple) to match beauty aesthetics.

  • Designed mobile-first layouts optimized for quick browsing and purchasing.

🔹 Step 3 — Development

  • Built the store on WooCommerce with custom product taxonomy.

  • Integrated advanced filtering system (price sliders, brands, categories).

  • Added dynamic banners for promotions and “smart packs.”

  • Set up FAQ, testimonials, and blog for credibility and SEO growth.

🔹 Step 4 — Testing & Optimization

  • Conducted cross-device testing (desktop, tablet, mobile).

  • Optimized site speed and checkout process for frictionless transactions.

  • Adjusted SEO structure (meta tags, schema, product categories) for visibility.

🔹 Step 5 — Launch & Training

  • Deployed the site with a scalable infrastructure.

  • Trained the client’s team on product uploads, order management, and promotions.

  • Provided documentation for ongoing operations.

Stack

Stack

Stack

Conclusion

The modernization of the subscription management platform successfully addressed the core usability issues and improved the overall user experience. By focusing on simplifying the interface and optimizing workflows, we were able to create a more efficient and enjoyable platform for users. The significant improvements in user engagement, satisfaction, and subscription rates underscore the importance of user-centric design in achieving business success.