AM Associés — Website & Brand Delivery

AM Associés, an innovative healthcare company, needed a professional online presence to reflect its expertise in medical devices, turnkey hospital projects, and consulting.
Their previous identity lacked consistency and didn’t match their credibility or ambitions.

Services

UI/UX, Website Creation, Branding

Year

2024

Industry

Medical

Figma Link

Challenge

Lack of clarity and structure in service presentation.

Need for a bilingual (French + Arabic) brand presence.
Requirement for a website that reflects medical precision, trust, and innovation.

Results

A cohesive and professional brand identity across all touchpoints.

A corporate website that clearly communicates expertise and builds trust.
Enhanced credibility with clients, partners, and stakeholders.
A strong foundation for future growth and marketing initiatives.

Process

🔹 Step 1 — Discovery & Research

Analyzed the company’s existing materials and competitive landscape.
Identified key audiences: hospital administrators, medical professionals, and industry partners.
Defined project goals: credibility, clarity, and consistency.

🔹 Step 2 — Brand Design

Developed a color palette:
- Deep Blue (#042E69) for trust and authority.
- Light Blue (#44B9F3) for innovation and modernity.
Selected typography:
- Poppins (English) for a clean, corporate look.
- Omar Bold (Arabic) to ensure bilingual consistency.
Extended branding across stationery, print materials, and car wrapping for full visual coherence.

🔹 Step 3 — Website Design & Development

Built a modern, responsive corporate website with clear navigation.
Created dedicated sections for medical devices, hospital solutions, and consulting services.
Integrated news and updates to communicate transparency and expertise.

🔹 Step 4 — Testing & Review